A short introduction about me:
As a Brand Manager at Betway Group, I’m responsible for developing and managing the brand strategy and communication plan for Brazil, one of the fastest-growing markets in the gaming industry. I have over 23 years of experience in branding, growth, planning, and digital marketing, working in different sectors and environments, from start-ups to multinational corporations.
My core competencies include content creation, social media, CRM, activation, and retail, as well as international management, innovation, and results. I have successfully created and implemented innovative brand campaigns to drive awareness, consideration, engagement, and conversion, both online and offline. I have also led and coordinated teams in squads, collaborating with internal and external stakeholders, agencies, and associations. My mission is to empower and motivate people, deliver value to customers, and contribute to the growth and success of Betway Group.
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Daniel Andrade
Marketing and Branding
Phone:
(31) 97148-5590
e-mail:
Cidade:
São Paulo - MG
birth date:
09-08-1980
Education
2023
OAB-SP
Compliance
2017
Udacity
Digital Marketing
2013-2014
Bocconi/FIA-USP
international executive master, international qualification in executive management from the Bocconi in Milan and FIA-USP in São Paulo
2010-2011
IBMEC
Executive MBA focused on business management with an overview of companies and focused on results.
2005-2006
IEC - MG
postgraduate course in strategic marketing management in all its competences.
1999-2004
PUC - MG
degree in business administration
Skills
Results driven
experience with different media
communication
Advanced English and Italian
People Management
Flexible
portfolio
(for more details click on the last photo)
Portfólio
2022 - 2023
Brand Manager
Betway - São Paulo
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Brand Manager reports into the Country Manager Brazil and responsible for the development and management of the brand strategy and communication plan for Brazil.
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Content Creation as one of the pillars of Brand awareness.
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Social Media and content strategy and execution.
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Responsible for the creation and implementation of innovative brand campaigns to drive awareness, consideration, and engagement/conversion. (on and off line)
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Responsible for customer support.
2017 - 2022
CEO and Founder
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Founding and management of the company in the field of technology and performance for on and offline campaigns, managing all the procedures of creating a new startup, product creation, financial and team management
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Acting as CEO of the organization
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Participation in Startup acceleration programs (Sociedade Mineira de Cultura and Algar) with the objective of capturing investments and structuring the company in the necessary ways to grow;
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Creation and development of products defining value proposition, development road map, business model, pricing, marketing and sales.
2020 - 2021
branding coordinator
CNH Industrial
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Responsible for the brand communication strategy for the brands New Holland Agriculture and New Holland Construction for Latin America, Iveco BUS Brazil and Iveco Trucks (Latin America except Brazil and Argentina).
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Development of the communication strategy, defining the brand concept, visual key and means of impacting the specific audiences of each of the brands.
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Development of the content strategy, targeting the personas and adapting the format to the specific objectives of each brand and the dissemination channel.
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Creation of campaigns with objectives within each stage of the communication and sales funnel that it fits.
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Management of teams in squads for the application of communication strategies with brand image, product disclosure, sales and NPS objectives.
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Brand member at ConectAgro association, with the purpose of spreading the word about the association, its purposes and objectives.
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Management of the communication agencies that work the brand in each of its specialties - online, offline, social
2001-2017
Brand and Marketing
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FCA Group (Stellantis) - Belo Horizonte - Minas Gerais
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Development of the communication strategy (Branding) of Mopar in Latin America, making the brand position stronger, affirming its positioning and values, managing the process of building and brand image;
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Strategically targeted each customer for different products sales and closely monitored effectiveness of campaigns.
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Definition of the Digital and Social strategy, through websites and social media platforms, in order to generate engagement, interaction and maximize the impact of the posts created
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Planning and execution of Branding projects, such as Merchandising and concept cars, as well as activation actions, such as: car show, events with car clubs and vehicle launches
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Creation and execution of the consumer relationship plan - CRM - for all brands, managing and integrating databases
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Planned and submitted budgets for marketing department worth over R$15 million per year;
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Segmentation of clients into clusters, for greater assertiveness and communication response within the specificities of each audience;
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Management of FIAT's After-Sales Marketing, developing the business of about 600 dealerships throughout Brazil, ensuring the growth of annual revenue, around one billion reais in parts and accessories;
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Built and strengthened strategic relationships with regional offices, advertising agencies and leading industry partners.
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Achieved profitability goals by developing and implementing commercial activities.
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Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.